Challenge 1: Build a shared strategic vision of innovation
Innovation is today seen by many organizations as a key strategic issue. These organizations, however, often embark on costly …
The author
Benoît Gailly
Professor and executive advisor in Innovation Management and Strategy Louvain School of Management (UCLouvain)
The book
Navigating Innovation
Every firm must maintain an entrepreneurial ecosystem and a coherent innovation strategy in order to stay ahead of the competition. For managers this means being able to build a vision of what innovation looks like in the context of their organization, fostering entrepreneurial behaviour, spotting opportunities and making the right decisions. Based on years of practical experience and unique insight, this handy guide identifies fundamental challenges and is rooted in concrete examples.
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